Subscribe to Updates

    Get the latest creative news from Businessjust about technology, digital marketing and health.

    What's Hot

    Maha Shivratri 2023: Story, Fast, Recipes

    January 30, 2023

    8 Tips to Help You Be a Better Human Now

    January 27, 2023

    Vasant Panchami 2023 | Saraswati Puja 2023

    January 25, 2023
    Facebook Twitter Instagram
    Trending
    • Maha Shivratri 2023: Story, Fast, Recipes
    • 8 Tips to Help You Be a Better Human Now
    • Vasant Panchami 2023 | Saraswati Puja 2023
    • ChatGPT-3 Advanced Guide- An In-Depth Look At How It Works
    • Norovirus Infection: 5 Symptoms and Treatment
    • Republic Day 2023: 74th Republic Day of India
    • Chest Exercises in Gym for Beginners
    • Best Chest Exercises in Gym
    Facebook Twitter Instagram YouTube
    Business Just Business Just
    • Home
    • Business & Finance
      • Worldwide News
    • Health & Fitness
    • Digital Marketing
      • Web Design & Web Development
      • SEO
    • Contact Us
    Business Just Business Just
    Home»Digital Marketing»Boosting Restaurant Sales with These 4 Marketing Ideas
    Digital Marketing

    Boosting Restaurant Sales with These 4 Marketing Ideas

    Arleen AtienzaBy Arleen AtienzaJune 14, 2022No Comments5 Mins Read
    Boosting Restaurant Sales with These 4 Marketing Ideas
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Marketing your business can be challenging with the ever-changing digital landscape. Moreso when you’re in the restaurant industry, which is considered as one of the most difficult industries to get into not only with the resources needed, creating new dishes, and regulations, but in terms of competition as well. You have the big chain restaurants, classic neighborhood joints, and all the up-and-coming small and medium enterprises in the same culinary playing field. However, adopting the following marketing ideas can help you thrive in this competitive industry.

    Improve Your Social Media Presence

    Digital marketing somehow levels the playing field between the established and newer, smaller restaurants. Having a good grasp of who your target market is and how to communicate with them online will be beneficial in increasing traffic not only to your social media profiles, but your restaurant as well. Creating social media profiles on Facebook, Instagram, TikTok, and the like is one thing, but managing them to increase your following and visibility is what you really need. Your social media profiles must have the basics (your location, contact details, cuisine, etc.) plus more. And by more, we mean engaging content that your target audience wants to see. You can also hold social media contests to create more buzz and followers for your restaurant, like offering gift cards, merch, or a special invite to an exclusive concept testing session.

    Creating and managing your restaurant’s social media platforms is free, but you can also consider paid social media advertising. You can tailor-fit your paid campaigns according to your ad budget and target audience (location, age, gender, and more). What’s even more beneficial with social media campaigns is the analytical data that you can get from these platforms. You’ll be able to see the quantitative results, including engagements, clicks, etc. This way, you have more information to fine-tune your future campaigns and focus on efforts that provide the best value for your ad money.

    Create and Manage Your Google Business Profile

    This may seem basic, but you’d be surprised at how many restaurants don’t have Google Business Profiles (previously called Google MyBusiness). Google is the top search engine in the world, and having your restaurant pop up first when someone types something as simple as “restaurants near me” during their lunch break can give your restaurant the boost it needs. Here are the top reasons why you should create and regularly update your Google Business Profile:

    • Your business will appear in Maps and Google Local Pack listings, which means you can increase your restaurant’s visibility by simply creating and validating your profile.
    • You can update your business information (address, schedule changes, website link, contact details) with a few simple clicks. Restaurant goers will know just when to come and which number to call to place an advanced order or book a reservation.
    • Customers can leave reviews, which a majority of Google users usually rely on when making their decisions on where to eat.
    • Online users can post their inquiries on your page and you can address them directly.
    • Google Business Profiles also have the capability to post promotional ads to highlight new products or special events.
    • Aside from qualitative feedback from customer reviews, you’ll have access to data such as number of views, search queries (how many times and what keywords they use), and other engagements (example: website link clicks, direction requests, etc.).
    • Creating a Google Business Profile is both free and easy to use.

    Much like Instagram and Facebook, Google also offers paid ad services that you can customize depending on your location, target audience, and advertising budget. If you need a simple way to increase visibility, create local buzz, and boost sales, then setting up a Google Business Profile should be on your marketing to-do list.

    Build a Relationship with Your Community

    Creating ties with the community that your restaurant is in means that you not only serve great dishes, but support good causes as well. Increasing supplier diversity, like partnering with local women-owned businesses or a homegrown non-profit organization, is a great way to potentially find fresh, locally-sourced ingredients for your dishes and develop a relationship with people in your community that can help you with marketing your restaurant, too. Word-of-mouth marketing is still relevant up to this day. When you add the advent of social media platforms and the invention of hashtags to the mix, word-of-mouth marketing transcends physical boundaries, becoming louder than ever before.

    Develop a Loyalty Program

    Whether it’s with a physical or digital card, you can get repeat customers through a loyalty program. When you’re starting out, the customer reward can be something small, like a free upgrade on their fifth purchase from your restaurant. Creating loyalty programs like this one helps you get to know your repeat customers a bit better and will allow you to engage with them better instead of having a purely transactional interaction.

    When it comes to boosting restaurant sales, spicing up your social media strategy and creating solid marketing programs that will encourage customers to come to your restaurant are truly important. But once customers are already there with you, whether for an online order or a dine-in experience, it’s important to remember the fundamentals of the restaurant industry: consistently provide quality dishes with quality customer service.

    boosting restaurant sales marketing ideas
    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Tumblr Email
    Arleen Atienza
    Arleen Atienza

    I am a storyteller. Every business has a story to tell — and one of my greatest passions is to weave words to convey a brand’s ideas to its audience and create a significant impact.

    Related Posts

    Top 10 Social Media Services to Grow your Business

    January 3, 2023

    PimpAndHost: What is PimpAndHost and How To Access it?

    November 4, 2022

    How to Avoid Phishing?

    October 7, 2022

    Leave A Reply Cancel Reply

    Maha Shivratri 2023: Story, Fast, Recipes

    January 30, 2023

    8 Tips to Help You Be a Better Human Now

    January 27, 2023

    Vasant Panchami 2023 | Saraswati Puja 2023

    January 25, 2023

    ChatGPT-3 Advanced Guide- An In-Depth Look At How It Works

    January 24, 2023
    Stay In Touch
    • Facebook
    • Instagram
    Don't Miss
    Festivals

    Maha Shivratri 2023: Story, Fast, Recipes

    By AdminJanuary 30, 20230

    The festival of Maha Shivratri 2023 is an important Hindu festival celebrated annually in honor…

    8 Tips to Help You Be a Better Human Now

    January 27, 2023

    Vasant Panchami 2023 | Saraswati Puja 2023

    January 25, 2023

    ChatGPT-3 Advanced Guide- An In-Depth Look At How It Works

    January 24, 2023

    Subscribe to Updates

    Get the latest creative news from Businessjust about Business & Technology.

    English Songs Lyrics
    About Us

    We bring the best information about business & technology, digital marketing & health-related news for readers.

    Feel free to contact us.

    Email Us: businessjustt@gmail.com

    Brilliantly

    SAFE!

    businessjust.us

    Content & Links

    Verified by Sur.ly

    2022
    © 2023 Businessjust Designed by DTPAX
    • Home
    • Terms and Conditions
    • Privacy Policy
    • Disclaimer
    • Contact Us

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
    cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
    cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
    cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
    viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
    Functional
    Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
    Performance
    Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    SAVE & ACCEPT