Author: Arleen Atienza

If you’re a small business looking to jumpstart your marketing strategy, then you should consider email marketing. Whether you’re a B2B or B2C company, email marketing is an accessible and powerful tool that small businesses seem to overlook nowadays—even when we only look at the numbers for the Gen Z and millennial age groups. According to a Campaign Monitor survey, around 90% of millennials say that they check their email at least once a day. In fact, 74.9% admit to checking multiple times throughout their day. 81% of Gen Z respondents, on the other hand, say they check their emails…

One of the most significant things you have to consider when you’re growing your business is the productivity of your employees. The more productive they are, the faster your organization will achieve its goals and objectives.  However, one thing that might set you back without even knowing it is your employees’ health. When employees are unhealthy, so is your business—it’s a domino effect that you can effectively stop through better health benefits. While offering healthcare insurance is a great step forward, why not level it up with eye care benefits?  Eye health is crucial in today’s digital world, especially if…

Marketing your business can be challenging with the ever-changing digital landscape. Moreso when you’re in the restaurant industry, which is considered as one of the most difficult industries to get into not only with the resources needed, creating new dishes, and regulations, but in terms of competition as well. You have the big chain restaurants, classic neighborhood joints, and all the up-and-coming small and medium enterprises in the same culinary playing field. However, adopting the following marketing ideas can help you thrive in this competitive industry. Improve Your Social Media Presence Digital marketing somehow levels the playing field between the…

Starting your own business, like anything that’s worth doing, will take a lot of time and effort. At the beginning of your journey as a business owner, you’ll be wearing lots of hats, and one of those is your Finance hat. It may be overwhelming at first, but getting a good handle on your finances is key to growing your business. To help you get started, here are some financial tips worth trying: 1. Maintain good business credit Having good business credit can be beneficial for your business in a number of ways. The most basic one is that a…

4 Efficient Applications to Keep You Organized and Productive While Working Remotely: Remote work is now more popular than ever. Although the world is gradually opening up, the clamor for it is louder than ever. A large percentage of the workforce are now well-acquainted with the benefits of working away from their desks. There is the time saved from commuting, lower fuel and food costs, and decreases in absenteeism. A survey conducted by Slack shows that 72% of the respondents prefer a hybrid work environment. The challenge is how to improve productivity without the physical setup. Fortunately, technology keeps churning…