No matter what industry you are in, your digital marketing strategy is the most important tool in your war chest. As people spend more time online than ever, businesses have begun to spend record amounts on online marketing. But how can you ensure that you are spending your digital marketing budget wisely?
By being in the know. There are a number of game-changing marketing trends that are reshaping how brands engage with their audiences in 2021. If you want to effectively reach out to your target customers, you need to stay ahead of the curve. With that in mind, read on to find out which digital marketing trends are going to dominate in 2021.
1. Instagram is King
Social media marketing is pretty much the focal point of all digital marketing and will be for the foreseeable. If you want a social media strategy that works, you need to be investing in Instagram. An increasing portion of overall audience engagement with brands is happening on Instagram, and the release of online shopping on the app is going to define 2021.
Not only should you ensure you have an engaging e-commerce store on your company Instagram account, but you also need to make use of engaging, Insta-friendly images and stories for your feed that intrigue users and drive engagement. For an example of best practice in this regard, check out this master post of real estate social media posts to use in 2021.
2. Image SEO is Crucial
If you have had any experience with digital marketing, you will already know all about the importance of SEO marketing (search engine optimization). While standard web SEO will remain important in 2021, things are shifting. As more and more organic engagement comes from Google image search results and suggestions, you will need to make sure all of the images you use are fully optimized.
This means filling out the image metatags and metadata as a basic starting point. It also means ensuring all of your images are high-quality and fit the Google Lens guidelines.
3. Inclusivity: More Than Just Posturing
2020 has been a landmark year for conversations about equality, diversity, inclusivity, and social justice. People want to see the brands they shop at reflect these important values and contribute to positive change. Inclusive brands are rightfully more popular than ever.
However, remember that customers are much savvier than you might think and that surface-level posturing is not enough. Your brand identity and marketing should highlight your genuine commitment to inclusivity and demonstrate that your company is welcoming to all.
4. Keep it Interactive
When it comes to digital marketing, you have probably heard all about the importance of interactive content. As platforms engage with this form of content on a never-before-seen scale, you will want to integrate it into your strategy. Put simply, content that users can interact with will result in them spending more time viewing and engaging your brand, which is key to driving up sales.
At a basic level, this means making use of quizzes, polls, widgets, calculators, and giveaways. These can instantly be added to your social media posts and can do wonders for your brand for very little cost.
Digital Marketing Trends At Your Fingertips
These are just some of the marketing trends that will define brand success in 2021. To learn more about the digital marketing strategies that will propel your business to the top next year, we have got you covered. Make sure to consult our expert Digital Marketing guides to learn more about how you can level up in 2021.
Also Read: Top Website Design Trends 2020-2021