Due to the ongoing rise of the digital realm, printing companies have a rather dim outlook for the future with a projected growth of -3.9% over the next few years.
There’s no doubt that digital is the way to go when it comes to marketing nowadays, yet there are still some things that are just better printed.
If your company still needs business cards, promotional items, or brochures, you’ll find plenty of choices when it comes to printing services.
Find out how to choose the best printing company for maximum satisfaction here.
Get Other People’s Input
Word of mouth’s still the best form of advertising there is. If you see a printed item that you like, you can often find the printer’s name stamped on the back in the fine print.
If not, you can ask the business that’s distributing the item where they get their printing done.
Another alternative is to ask other business people in your area for the name of their preferred provider.
Online reviews can give you an idea of what to expect from a printing company. Don’t let one or two negative reviews put you off though.
Even the best printing service will experience a few hiccups on occasion. As long as the print company resolved the issue, you can forgive them for a few errors.
Choosing the Best Printing Company for Your Needs
It’s important to choose a business printing company that specializes in exactly what you want to print. Although, if you’re having something printed across a range of formats it’s more convenient if the printing service can handle all your needs in one place.
Some companies like SmartPress, Big T Printing, and Impress Ink offer extra services like apparel printing, so you don’t need to go through the whole vetting process again when you want something different printed.
If you establish a good relationship with your business printer, they’ll help you out in a pinch with overnight runs, great prices, and special orders when needed.
Ask for Samples and Pricing
Often printing costs will vary according to several factors. These include:
- The number of items you want to print
- The size and complexity of the print job
- The material you’re printing on
Call up your shortlist of business printing services and describe what you need in detail. Then ask them to provide samples as well as prices for your needs.
Some printers will provide a draft copy of the item you want as a courtesy service to help you make up your mind.
Always consider every aspect of the estimate before you discard a more expensive option. High quality, long-lasting prints created using state-of-the-art printing machines will cost more.
The turnaround time is another factor that can affect costs, expect to pay more for a rush job.
Get the Best for Your Business
An efficient printing company is an important ally in your marketing efforts, so make sure you choose wisely from the outset. Finding and working with the best printing company takes a lot of the stress out of producing print items for your business.
For more ways to streamline your marketing efforts and grow your business, keep browsing our blog.
Also Read: Top Website Design Trends 2020-2021
