6 Ways to Improve Your Keywords Ranking on Google: Everyone has a desire to get to the first page of Google, but only a few find their way out and make it to the top. But, it is not that hard as it sounds to be! All, it requires putting conscious efforts to improve SEO to stay at the top position. What’s even more interesting is that 75 % of people don’t even bother to go to the second page of the search results. They feel satisfied with the information available on the first page and even make purchasing decisions accordingly.
Nevertheless, following the right SEO practices can help you to improve your keywords ranking with little to no effort. Here are the top 6 ways to improve your keywords ranking on Google.
6 Ways to Improve Your Keywords Ranking on Google
Keyword Tools: There are different keyword tools available online that you can use to search the keyword related to your niche and the competition on that keyword.
Some of the free keyword tools include Google Keyword Planner, Ubersuggest, and Keyword Everywhere. You can use these free tools to search the relevant keywords with high search volume and low competition. Moreover, if you are looking for more features and want an in-depth look at your competitors’ strategies, then going to go with Ahrefs, Moz, and SEMrush could be a great choice. With the help of these paid tools, you can analyze your competitors’ websites, the keywords they are ranking for, and how much traffic each keyword brings them. Plus, the number of backlinks and the type of content they are producing can also help you to strategize your SEO plan accordingly.
Improve your website loading speed: The loading speed of a web page is one of the crucial factors that decide how your business going to perform online. Up to 85% of the visitors leave a page that takes longer than 2 to 3 seconds to open. Given this, search engine bots also pay attention to your website speed while analyzing the indexed pages. As the aim of the search engines is to help readers with valuable content – value is seen as the quality of that content and website responsiveness. In most cases, the hosting service of your site somehow affects the loading speed. That said, choosing the preferred hosting service can help you to see a considerable improvement in Google rankings and user interaction on the site.
As a business, you must analyze your website performance by using Google Analytics and Google Webmaster tools. Both these tools can help you identify the prime cause of slow speed and other factors. Further, these practices can help you to make decisions accordingly to drive more traffic, conversions, and revenue.
Produce the High-Quality Content: Your website is what visitors are going to look at, and if you haven’t touched it since the day you built it, then probably your SEO ranking is not that good as you might expect it to be. Because visitor retention is what you probably want, but if you won’t give your audience what they are looking for, then it would eventually lead to a reduction in the dwell time. Dwell time refers to the time a visitor spends on your website. Check here 6 Tips to Help You Create SEO Friendly Content
Optimize your images: Image optimization is one of the most crucial steps to follow while performing the On-Page SEO task. As it gives clear information on what your image is about and how it relates to the content. The next thing to ensure is to optimize the alt text correctly with a targeted keyword. For Example, let’s say you have a website that sells gent shoes or men’s products. Instead of writing “gent shoes” you could write it as “best affordable shoes for men.” Further, you can also use the keywords in the image’s title, caption, and description. That said, fully optimized images can help you to improve your SEO ranking, page loading speed, and user engagement.
Focus on Quality Backlinks: Quality backlinks are what give you an edge over your competitors when it comes to ranking higher on Google. And in order to gain quality backlinks, you would need outreach to attract reputable and trustworthy sites. For that, you would need to persuade publishers, bloggers, webmasters, and more to promote your content on their site. This way you can earn backlinks from these sites, and gain valuable exposure in return. But, at your end, you’ve to make sure that you are publishing the valuable content for your audience and then promoting it on social media network. This is not a quick tactic, but it is indeed a proven one.
Apart from getting backlinks from authority sites, you would need to work on internal backlinks as well. An internal link refers to linking a web page of the same domain with another page of the same domain. This process helps readers to grab more knowledge about a particular topic, and in return, it improves user experience, and dwell time. For example, the sentence “affordable bath products” would be linked to the list of bath products on your site.
Start Blogging: Blogging is a great way to let your audience know about your business. It is an excellent source for lead generation and turning potential readers into customers. But, what most people don’t realize is blogging also improves Google search rankings. Here’s why. When you give your audience quality content to read, they read it for a while, and most probably would come back to go through other content. And if somehow you managed to establish a large group of loyal readers, you can get lots of traffic on your site. All these practices would help you to improve your search engine ranking.
Ranking higher on Google is what you probably want at this moment. However, it is not going to happen overnight. SEO is a continuous process, and improving it every day is what should be your topmost priority. Have an eye on website traffic, keywords ranking, and recent Google algorithm updates. It would help you to validate your SEO strategy, and who knows, one day you might even claim that number one spot.
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