Google is essentially the gatekeeper of the digital world. Nearly all search traffic goes through Google, and the search engine returns options for users based on what they’re searching for.
Google takes various factors to generate the best results for users, one of the most important being customer reviews. The reviews show a business’s credibility and give other consumers peace of mind. According to research, over 90 percent of individuals will read online reviews before making a purchase decision.
Keep reading this comprehensive guide to discover the importance of Google reviews and how they can help your business flourish.
Displays Credibility
One of the most valuable benefits of google reviews is that it can show a business’s credibility to potential consumers. With so many scams going on in this day in age, it’s hard for customers to trust new businesses, especially when searching online about a company they have never interacted with.
Luckily, Google can help with that. By displaying customer reviews, new users can determine the quality of a business. Think about how many times you’ve traveled to a new place and scoured through reviews to find the best local businesses.
Boosts Search Engine Optimization
If you’re wondering why reviews are important for SEO, it comes down to Google’s algorithm prioritizing businesses with favorable reviews.
Google determines local SEO through three main factors, including:
- Relevance
- Distance
- And Prominence
The last factor, prominence, takes into consideration how well known a brand is, ranking Google reviews and ratings a high priority. Prioritizing reviews and responding to users’ reviews can help give a boost to your SEO ranking.
For example, say you own a taco stand offering the best quality tacos in town. When people travel to your town looking for the best quality tacos, what are they going to do? Google it. If you have positive reviews, they will see that and would prefer to try out your place over the competition, showing the importance of online reviews.
If you’re looking to improve your search engine ranking, discovering how to get more reviews on Google can be a good place to start.
Spreads Brand Awareness
Having a known brand name can make a world of difference when growing and sustaining a business. Brand awareness is what can separate companies like Apple or Tesla from the competition.
According to the 2019 State of Digital Marketing Report, brand awareness was noted as the top priority for marketing professionals. With users leaving positive reviews on Google, it will show potential consumers what your business can offer. Then, as they try it, they can also leave a positive review, creating a chain reaction of new consumers and reviews.
Making google reviews a priority can help spread brand awareness while also creating a positive environment where consumers want to promote your business.
Learn More About the Importance of Google Reviews
The more favorable reviews and ratings your business generates, the easier it will be to experience new customers and improve your digital presence. Building a positive reputation can take time to come to fruition. However, it only takes one bad experience to ruin it, so be sure to prioritize reviews and respond to them when needed.
To learn more about the importance of Google reviews and other helpful business tips, check out the rest of our website!