Are you looking for a way to drive more paying customers to your website? Look no further than SEO.
Reports show that 40% of all revenue generated by websites comes from organic search. The problem comes when you try to get to the front page of Google to take advantage of that traffic.
Are you having trouble creating an SEO marketing strategy that works? Follow the steps below to put together an SEO and content marketing strategy that produces results for your website.
Figure Out What Questions Your Customers Have
The first place to begin any SEO strategy is with keywords. Ask yourself this: what common questions in your industry do your customers have?
Your goal is to take these questions and figure out how they type them in search engines. There are several keyword tools out there that will give you suggestions for this. Type in a few queries and find the most searched keywords in your market.
You can also use keyword tools to learn what keywords your competition ranks for. Doing this will help you refine your content strategy in the beginning and learn how high-ranking content on Google is designed.
Create Informative Content Answering Questions
The most significant piece in any SEO content marketing strategy is great content that provides Google searchers with the information they’re looking for. This content helps Google understand your site and establish your brand as an authority in your industry.
To start, take your keyword list to figure out which keywords have the most search volume. This information will tell you which content will bring you the most potential value. Once you have this list, create content that answers any question your visitors might have on that topic.
Optimize Your Website for SEO
Even though content plays a critical role in ranking on Google, it isn’t the only factor taken into account in Google’s ranking algorithm. Today, Google uses something called Core Page Vitals to help it rank sites.
Core Page Vitals is an algorithm that looks at the performance and UX of your website. Google wants its visitors to have a great experience when they land on a website. If you fail to deliver results with your pages, it will hurt you in the search results.
Of course, working on your site’s technical features might not be in your skillset. Get in touch with an SEO company to learn how you can get your site up to Google’s standards.
Don’t Cut Corners on Your SEO Marketing Strategy
It can take a lot of time for your SEO marketing strategies to dominate the first page to pay off, so the last thing you want to do is spend time doing things that don’t work. Make sure you do your research beforehand, so you focus on the SEO tasks that work. Once you do, your SEO marketing strategy will ensure you have the best chance of getting onto the first page of Google.
If you’re looking for more digital marketing to help your company stand out online, head back to our blog. Our latest posts cover the best marketing methods to gain exposure on the internet.
Also Read: What Is PPC Advertising? A Brief Guide